Selected Work / 19th & Park
All Genius. No Cap.
A new-business story for 19th & Park, connecting its campaigns through one clear agency idea.
The idea
19th & Park needed a distinctive way to introduce its creative point of view to prospective clients. “All Genius. No Cap.” turned that ambition into a concise, ownable line: confident, culturally fluent and built to hold a range of campaign work together.
The concept gave the agency reel a unifying frame, so the work could speak as a body of ideas rather than a collection of unrelated executions.
My role
Campaign concept, tagline and agency reel.
I developed the central idea and language, then shaped how the reel connected the agency’s campaigns under one point of view.