Selected Work / VH1
Love & Hip Hop: #CheckYoSelfie
Turn an encore broadcast into something fans could join.
13% ratings lift · 11.6K fan submissions · 136K new Instagram followers.
The brief
Give Love & Hip Hop: Atlanta fans a reason to participate during repeat airings, connecting television, Instagram, and VH1.com.
The idea
I extended the Check Yourself cast-reaction format to viewers. #CheckYoSelfie invited reaction photos, directed fans to video responses, and brought selected submissions back onto television.
My role
Concept, writing, production, and social activation. I developed the participation concept and on-air calls to action, the cast-reaction and fan-submission format, and the connection between TV, Instagram, and the web.
The results
- 13% increase in seven-day repeat ratings
- 136K new Instagram followers in eight weeks
- 11.6K fan submissions
- 82% increase in full-length video views versus season 2
- 58% increase in social activity versus season 2
Reported figures describe the campaign and program performance.