Martha & Snoop’s Potluck Dinner Party

Create a launch asset that could travel beyond the show’s existing audience.

I built the creative around surprise and human reactions, shaping the concept, production, and edit so the interaction carried the piece and gave viewers a reason to share it.

Concept, writing, and production, including promotional creative, production direction, and social and broadcast edits.

• 40M+ social views
• The most viral video in Viacom history
• 3M viewers for the series premiere

Viewership figures describe the launch campaign and series performance.