Xfinity 10G

Gaming, sneaker culture, and HBCU life made network speed relevant to Black consumers.

43M+ impressions · 9-point increase in upgrade intent.

The idea

I helped turn a technical product story into three familiar situations: an older brother impressed by a younger gamer, a sneaker drop, and twins watching rival HBCU teams. Each spot connected an audience interest to a network benefit.

My role

Campaign platform, creative and copy direction, casting, production, and partner coordination across three spots.

Game Speed

Sneaker Drop

Twinning

The results

43M+ impressions
9-point increase in upgrade intent
3-point increase in customer loyalty
14-point increase in brand perception among existing Black customers
12-point increase in brand perception among Black prospects

Reported campaign performance reflects the full campaign and team effort.