Selected Work / Xfinity
Powerhouse
A creator-led campaign that made Xfinity’s network benefits tangible through Black gaming culture.
The idea
Powerhouse connected speed and performance to what Black gamers and creators could make, share and build with a stronger connection. Instead of describing network features in the abstract, the campaign put those benefits in the hands of people whose creativity and communities already move online.
The work treated gaming as culture and creative practice, giving Xfinity a credible role in the conversation through creators and their own audiences.
My role
Creative direction, cultural strategy and talent casting.
I shaped the campaign’s creative point of view, helped connect the product story to the culture, and guided the creator approach.