Services / Brand strategy
Brand strategy for founders with something to say.
Your business makes sense to you. It needs to make sense to the people deciding whether to buy, invest or partner with you.
I turn your positioning into clear language for your website, pitch or launch.
When the business has moved on, but the story hasn’t.
Your homepage takes too long to explain the offer. Your pitch lists features. Your team tells different stories.
We decide who you need to reach and why they should choose you, then give your team the language to say it.
Choose the depth of the work.
Brand Clarity Sprint
From $5,000 · 5 business days
A focused reset for the story, pitch or website. You receive a positioning snapshot, voice mini-guide, homepage copy for the hero and top sections, and a practical roadmap.
Includes one consolidated revision. Broader research and additional pages are scoped separately.
Brand Story + Visual Standards Sprint
$7,500–$10,000 · 10 business days
For a launch, rebrand or raise that needs a fuller foundation. Adds a brand story and proof map, voice guide, visual standards brief, website copy starter pack and messaging for one priority offer.
Final scope is agreed before kickoff. Full visual identity design, development and production are separate.
Need one decision before committing to a project? A Creative Consultation starts at $250 for 45 minutes. Ongoing fractional creative direction starts at $6,000 per month, beginning with a paid pilot month.
A story has to earn its place.
For 19th & Park, “All Genius. No Cap.” gave the agency a distinctive new-business story. The campaign idea, tagline and reel connected separate projects into a reason to hire the team.
See the campaign + more selected work →“He truly captured the essence of what I was trying to create.”
Linda Leising
Website + personal branding client · 2024
Excerpt from a LinkedIn recommendation. Read the recommendation context on Services.
How we work together.
01 / Establish the brief
Bring your current site or deck, your audience, your deadline and the decision you need to make. We agree on scope, outputs and fees before work starts.
02 / Find the argument
I review what exists, identify the gaps and build a clear story around your offer and its supporting proof.
03 / Put it to work
The story becomes copy and direction for the agreed materials. You give one consolidated round of feedback.
04 / Make the handoff useful
You receive the agreed files and priorities. Your team or specialist collaborators handle design production and development where those are needed.
Before we begin.
Is this a logo or website design package?
No. This work defines the positioning, language and creative standards behind those decisions. Full identity design, development and production require a separate scope.
Can you help with a founder pitch?
Yes. I can help clarify the story, key messages and creative concept. We agree on the materials and level of review first. Full financial modelling, fundraising advice and deck production are not included in the sprint.
Can we work remotely?
Yes. Share your location and timeline when you inquire so we can confirm a meeting schedule that works for both of us.