Services / Creative direction
A senior creative director when the work needs a clear call.
Freelance creative direction for agency pitches, campaigns + brand launches.
I develop concepts, write and direct creative teams, drawing on more than 15 years in television and advertising.
The brief is urgent. The thinking still has to be good.
Bring me in to lead a pitch, sharpen an idea or direct a campaign across contributors.
My role is concept, writing and direction. Production, specialist design, editing and other execution are scoped with your team or collaborators.
Three ways to bring me in.
Freelance Creative Direction
$1,500/day · $6,500/week
Two-day minimum
Concepts, pitch development, campaign direction and creative team leadership.
A day reserves up to 8 working hours; a week reserves 5 working days. Dates, scope and overtime are agreed in advance. Production and third-party costs are separate.
Plus-Up
$3,000 · one pitch or campaign concept
For an existing idea that needs a stronger concept, line or story. Includes review of agreed materials, a written creative recommendation and one consolidated revision.
First delivery within 3 business days of kickoff and receipt of materials. Full deck design, production and additional concepts are separate.
Creative Team Workshop
$3,500 · up to 4 hours
A planning call, a tailored session around one creative challenge and a written recap. Team size, format and materials are agreed in advance; travel and venue costs are separate.
Concepts built for the brief.
19th & Park / All Genius. No Cap.
A new-business story for the agency. I developed the campaign idea, tagline and reel to connect separate projects into a distinctive reason to hire the team.
Men’s Wearhouse / Joseph Abboud
A proposed web series about personal reinvention, featuring Nick Cannon and Brooks Nader. My contribution covered the series concept, creative direction and talent direction. The series was produced but did not launch.
Case studies require a password. Request access with your project inquiry.
“…the ability to fully steward an idea from concept to completion.”
Caralene Robinson
Former direct manager · 2017
Excerpt from a LinkedIn recommendation. Read the original wording and recommendation context on Services.
Before I join the team.
What should I send with an availability request?
The brief, dates, audience, current stage, decision-makers and the output you need. Include any existing deck or work we can review, subject to your confidentiality requirements.
Can you stay involved after a pitch or launch?
Yes. Fractional Creative Direction starts at $6,000 per month with a paid pilot month. We agree on active projects, review volume and response times before starting.
Do you take on editing or production-only jobs?
No. This service is creative leadership, concept and writing. Your team or specialist collaborators handle production and editing under the agreed direction.